The cookies room is a new company that specializes in making delicious, homemade-style cookies for individuals that enjoy indulging in tasty treats, particularly couples who appreciate the comfort of homemade baked foods.
Goal: To create a brand identity that reflects the brand values of community, warmth, friendliness, and comfort while also being playful.
Solution: The concept of a broken cookie in place of the letters "o" of "cookies" represents the idea of sharing and community. It symbolizes the act of sharing and creating connections with others.
The overall visuals together (color palette, typography, logo, patterns, messaging) convey a sense of warmth, togetherness, and inclusivity, making it relatable and appealing to potential customers. The broken cookie serves as a visual reminder of the brand's commitment to fostering community, spreading joy, and encouraging people to come together to enjoy delicious cookies.
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